Aggressively Market Digital and Variable Printing

“At the same time, these shops are increasingly working with internal clients on targeted marketing programs using variable data printing. By keeping volumes in-house, in-plants are able to help meet or improve upon corporate return-on-investment goals.”

“To keep this process going, in-plants need to get in front of the client and aggressively market the benefits of digital printing and demonstrate the value that they add. They need to educate their clients on 1:1 marketing, variable data printing and the use of color to improve the ROI of programs. They need to work with them to develop new variable data applications.”