Making the Switch In Santa Fe
"Now that we have more overall capabilities, we feel it's important to promote and gain a new identity," he explains.
The in-plant's Web site is being updated to reflect its new capabilities, and Mesch is making the rounds to different agencies armed with marketing materials. His message: the in-plant can offer lower prices and higher quality than outside printers. Not only that, he says, the in-plant's staff actually takes the time to consult with agencies and teach them how to provide PDFs with embedded fonts so their jobs can run smoothly. This is better service than any outside printer is providing, he contends.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
