Survey Helps In-plant Justify Digital Press - Page 3 of 10

By Bob Neubauer

"We couldn't get the detail that we wanted," Fuller says.

So when she learned that her MIS vendor, Enterprise Print Management Solutions (EPMS), was rolling out a surveying module called CustomerAlert, in partnership with Survey Advantage, she jumped at the opportunity to use it. She was able to select jobs, e-mail personalized surveys after they were completed and track responses back to specific job orders. The detailed information she received revealed that the in-plant was losing a large amount of four-color work due to its lack of a four-color digital press. So to capture that business, the in-plant used survey data to justify the purchase of a new Presstek 34DI direct imaging offset press.

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Lori Fuller

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.