Addressing & Inserting Bring Big Benefits

About a hundred miles west in Deerfield, Ill., Walgreens' Printing & Mail Services has also used mail to bring in print business.

"Part of our strategy is to not charge back for inserting or ink-jetting," says Manager Linda Balsamo. "While Printing Services is a profit center, Mail Services charges back for postage and consumables, but not time. By not charging back, the company absorbs our costs and our customers have a lower cost base to compare with when they decide whether or not to outsource. It gives us an advantage, and in the end saves the company money by not having to pay marked-up charges to outside vendors. Our customers know we are here for them and will do whatever we can to make their project a success."