Addressing the Future

Having the latest automated mailing equipment, says Jeff Brewer, general manager of GBR Systems, lets in-plants "improve job turnaround times and reduce product waste, and thus re-prints."

Direct mail is on the rise, adds William J. Longua, manager of Marketing Services at RENA Systems.

"With e-mail becoming more of a challenge and the 'Do Not Call Registry' limiting options, many are returning to the old-fashioned mailbox," says Longua.