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Modest Beginning
The program got its start when an economics professor named Jan Palmer began photographing fallen trees on campus, then hiring craftspeople to make things from them.
"The problem was he had no way to promote the project, no way to market the gifts," Kasler says. The professor offered his idea to Kasler, who took it and ran.
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- Companies:
- Xerox Corp.
- People:
- David Kasler
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