Ad Agency Opens New In-plant

“You want your clients to rely on your deadlines and promises; therefore, you have to have equipment you can rely on,” Pankey says.

So far, the results have been excellent. Since installing the new gear, profitability has soared to 12-18 percent, Pankey says.

Figment is wasting no time moving into insourcing either. It has partnered with Vision Concepts Ink to take on other printers’ work to keep the press running steadily.