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"Our contention is you don't need to outsource to do that," he said.
An outsourcing firm, however, only has to convince executives "with smoke and mirrors" that they can do this, he said. "You're at a disadvantage because you actually have to do it."
Gary Smith pointed out that, once an in-plant is closed and the printing is outsourced, the people who made that decision rarely go back and measure the cost savings. Usually they have changed positions in the organization by then, he said.
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