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To bring about a print/mail merger, McCart suggested analyzing current print and mail jobs and arranging a customer focus group. Develop a vision, he said, that addresses customers' future needs, looks at new technologies and matches the university's vision.
Certain business aspects must be addressed, McCart said, such as marketing the merger and educating customers about it. It's important, he stressed, to involve key managers from both sides and to keep your staffs informed. Let them know that the merger is good for them because it will bring in more business and increase their advancement opportunities.
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