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The packed room heard Chambers discuss the major players in the industry: Indigo, Xeikon, Xerox and Canon. Chambers talked about pricing models, and illustrated what it would take to achieve break-even status with such digital presses. Chambers encouraged managers to do their homework before considering digital color, stressing that digital color, in the right situation, could be a good investment.
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- Companies:
- Canon U.S.A.
- Xerox Corp.
- People:
- Joy Heishman
- Ray Chambers
- Places:
- ACUP
- California
- Hamilton, Ohio
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