ACUP A Midwest Success

"The millennials are not going to be reached with pieces of paper," Chambers announced. "This is going to drive the way your school communicates."

While this certainly gave the packed audience a new perspective, it contrasted with the message of one of the other speakers, Mike Loyd, director of Louisiana State University Graphic Services. At his large in-plant, high-quality offset-printed pieces will remain viable recruitment tools, he said, even as other digital materials, such as CDs, are incorporated. His shop has plenty of work to keep its six-color press busy, he said. And increasing offset volumes will likely require the shop to add a six-color 40˝ press by 2007.