ACUP A Midwest Success

J.R. Gaddis, of the University of Oregon, added that, four years ago, his school was outsourcing its recruiting materials. But after his in-plant upgraded its digital prepress equipment and added a used six-color press, the shop was able to bring those jobs in-house.

Attendees also talked about new services they were offering: Rick Wise said Web-based job submission and wide-format ink-jet printing have been big successes at his shop. Lisa Hoover, of Bucknell University, noted that her in-plant now sends personalized html e-mails for customers. That service has allowed the in-plant to build a relationship with the alumni department, leading to additional business.