ACUP A Midwest Success

Printing Recruitment Materials

A poll of those in the room revealed that close to half are printing some school marketing and recruitment materials. Andrew Scott, of Glasgow Caledonian University, in Scotland, said the designers on his staff are an integral part of school marketing committees, which gives them a good understanding of the audience their work is targeting. University policy lets Scott's print shop decide whether that marketing work gets printed in-house or is outsourced.