ACUP A Hot Time In Cajun Country

Administrators have a tendency to listen to people they don't know more than those they know, contended Bruce Lockwood, in another session. He called this the "don't know" factor. Because of this, it's important to understand what those outsiders might be telling your administrators.

Steve Burdette, of the University of Texas at Arlington, tried to do that in his session "Stop Selling Print...Start Selling Service." He noted that FMs usually sell themselves on their service, an easy task since they can promise the world without having to disclose their plans.