ACUP Energizes Harrisburg
Your job, Pellow stressed, is to help your customers reach their market better, and the way to do this is by leveraging digital channels of communication, like mobile technology, video and social media.
“Personalization isn’t enough any more,” she said. Today’s multi-channel users have shorter attention spans, so your message must engage them. Look for ways to make print interactive by using mobile codes and augmented reality.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
