ACUP Energizes Harrisburg
Dive Into Cross-media
At the opening keynote session, Barb Pellow, Group Director of InfoTrends, shook things up by plunging managers into the world of cross-media marketing. She revealed that commercial printers—the competition—are very focused on cross-media, yet in-plants...not so much.
“We’re finding that in-plants are, in fact, lagging,” she said. InfoTrends research shows that 41 percent have no intention of offering cross-media, she noted. (Read our December story on this research.)
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
