ACUP 2012 was a huge success with 100 In-plant managers attending

By Bob Neubauer

Leveraging Your Mail Operation

In the second day’s keynote session, Mark Fallon, president and CEO of the Berkshire Co., gave an informative presentation entitled “Understanding and Leveraging Your Mail Operation.” He reviewed the state of the mail industry, went over changes to the USPS and talked about ways that printers and mailers can work together more effectively. To this end, he listed the top five requests that mailers have for printers:

Have designers complete mailpiece design training. Fallon recommended that everyone on an in-plant’s staff do this, so operators can spot problems on printed pieces that may affect their mailing, or spot an opportunity to mail a piece at a cheaper rate.
Consult with the mail center before printing. “Have them sign off on the work order,” suggested Fallon.
Keep current with the self-mailer requirements for folds and tabs. “They’ve changed the rules at least four times over the last six years,” he noted.
Internal mail should be automated. “Your mail center tries to automate the internal mail as well. You should work with them to have that mail prepped for that automated system,” he advised.
Communicate with the mail manager. “You two should know each other,” Fallon insisted.

With sessions covering everything from cross-media and Web-to-print to copier fleet management and mail, the recent ACUP 2012 conference was a well-rounded event.

Held in the sleepy state capital of Harrisburg, Pa., in late April, the 47th annual Association of College and University Printers conference brought together nearly 100 higher-ed in-plant managers from all corners of the country—and from four other countries as well: Australia, New Zealand, the U.K. and Canada. When managers weren’t attending sessions they were browsing the 30+ exhibits in the large vendor area or just talking with each other about their shops. (Don't miss IPG's ACUP video. Click the video tab above the photo.)

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

ACUP Energizes Harrisburg