AARP: Not Your Grandfather’s In-plant
With a full lineup of digital and offset presses churning out millions of pages a month, the in-plant at AARP is a long way from retirement.
With this logic—and some hard numbers—Peterson showed how an efficient, well-managed in-plant was the best option for AARP. She then proceeded to build an operation that today serves a full range of the association's ongoing member communications and promotional activities.
"For example, moving up to the iGen4s—they replaced two iGen3s—was relatively straightforward," Peterson relates. "We were already doing a fair amount of variable data, so the discussion was really about what we can be, because this technology repositions the entire plant differently for the future."
- Companies:
- Heidelberg
- Pitney Bowes
- Xerox Corp.
- People:
- Pat Peterson
- Peggy White
Related Content
Comments
