A Winning Hand

Greene explains that when Besco Graphic Systems, working with Kodak, was trying to get the in-plant to buy its plates, film, chemistry and ink, he made them a deal: if they bought him a new Mac they would get his business. It worked.

In the same deal he also got a Kodak color proofer, processor and laminator, as well as a Log E platemaker—all without dipping into his equipment budget. To top it off, when Sands' management saw how much money was being saved by doing work in-house with the Mac, it bought the in-plant three more.