A Winning Hand

"We have the database here and we have the equipment, so it's cheaper for us to have our own mailing operation," remarks Samuel Greene, director of printing operations.

Effective marketing has become increasingly critical for casinos. Now that they've sold the public on the dream of becoming instantly rich, the resulting boom in riverboat and Native American gambling operations has created lots of competition. To catch the public's eye, casinos like the Sands make generous use of color in their marketing materials. Greene says that an amazing 75 percent of his in-plant's printing is four-color work. Plus, 25 percent of that work is either foil stamped or diecut.