A Winning Hand

"We're almost like salespeople," he remarks. "We stay as visible as possible. It's important as director to actually go out [and visit]. If there's a problem, I try not to solve it on the telephone; I like to go right to the person in the office."

Greene has seen a lot of changes in his 14 years in the casino industry. Other casino in-plants have disappeared as acquisitions brought new owners who, in their haste to trim expenses, failed to look beyond the overhead costs of in-house printing. Fortunately, the Sands' owners, Hollywood Casino, are smart enough to recognize the savings their in-plant provides.