A Winning Hand

The Sands Hotel and Casino in-plant plays a huge part in the organization's direct marketing efforts.

A casino is a living, glittering dream world—a fantasy of flashing lights and free drinks; a place where mounds of money chips and jangling jackpots of coins seem within easy reach.

Naturally, every casino wants you to pull its levers and toss money on its tables. So how do the successful ones get you in their doors?