A Wide Variety Of Marketing Tips

Franklin Lakes, N.J.

Michael Bekker: Manager of Printing and Mailing Services

System: Hewlett-Packard 2500

Types of jobs: Posters for corporate seminars, announcements and meetings.

Jobs per week: 14

Marketing tips: Bekker admits he did not try to market his wide-format printer at first, due to a lack of staffing. But in the months following its addition to the pressroom, Bekker has found ways to get the word out, even if it meant bringing in temporary help to lessen the load. First, he made sure each poster had a "blurb" at the bottom, advertising that it was done in-house. Bekker also suggests some other helpful hints.