A Wide Variety Of Marketing Tips

Here are some tips from managers.

Battelle Memorial Institute

Columbus, Ohio

Brian Soppelsa: Manager of Publications Management and Productions

System: Encad

Types of jobs: Large-format displays for employee information, display panels for exhibits, in-house signage.

Jobs per week: 12+

Marketing tips: Getting your wide-format products noticed is very important, according to Soppelsa. He says he printed out samples as soon as the shop got its wide-format printer, so that customers could see the effectiveness of its output. Soppelsa says managers should market their capabilities in as many ways as possible.