A Wide Open Opportunity

"It truly paid for itself in a year," he remarks.

For Goss and Wise the clamor among customers for a wide-format printer was so intense that it made less sense not to purchase the machine.

"Honestly, I didn't worry about the ROI," says Wise. "There was such a demand for it on campus. Our primarily goal was just to break even on it. By offering wide-format printing we continue the perception on campus that campus Printing Services is where you go when you need printing. We want to stay viable in their eyes. If we can't meet their needs, they are going to go to an outside printer and we lose them as customers. To us, to maintain that perception of service is just as important as the ROI."