A Wide Open Opportunity

But How Can You Justify The Cost?

While the increased flexibility, lower price point and improved technology might make your mouth water at the thought of adding a wide-format printer, in-plants still have to justify the cost.

For Chamberlain, of Cincinnati Insurance, it was an easy argument to make; the purchase of a machine meant that his 18-employee in-plant, with a $3 million budget, no longer had to outsource $8,000 a year in wide-format printing.