A View From The Top

The thing is, you can always do it outside, but they charge you a premium, and it's nice not to have to deal with that.

IPG: What's the most important thing for an in-plant manager to do to impress management?

Mitchell: Keeping the customer satisfied. Every part of this organizational unit is a customer of the print shop, so they have the responsibility to be as accountable for their work as they would be if they were an outside print plant. It's a matter of having clear communications with clients, developing realistic schedules, adhering to timetables, all the basics. I think the organization recognizes that it's really been to our benefit to have an in-house print shop, and so as long as our clients are satisfied they'll be okay.