A View From The Top

Plotts: If I were an in-plant manager, the first thing I'd do is get senior management to come in and look at me. I'd invite them over, have them come tour. In Bob's case, he's got a nice visual display of some of the brochures and stuff that he's printed, a regular montage of things where people can look up and say, 'Oh, I didn't realize you guys did that. I thought it came from outside.' You have to market yourself that way, and establish a relationship with senior management so they know that you're there and what you're capable of doing.