A Trade Show Redefined

Printers need to know how they can best serve the evolving needs of their clients, and the first step is becoming thoroughly immersed in the latest tools available. With knowledge comes confidence, which makes the printer a more effective shopper.

"Companies can't sit back—not attend events like Graph Expo—and say that they'll invest when the economy gets better," notes Ralph Nappi, president of the Graphic Arts Show Co. (GASC), which produces Graph Expo. "Whether they're commercial printers, photo imagers or transactional printers, they all realize this is the new reality, the new normal. And that's why, despite the fact that the industry is still struggling, we were up 12 percent on company attendance and 7 percent in individual attendees last year. And, I believe we'll see increases again this year."