A Tasteful Makeover
How do you turn a rusty, 20-year-old delivery truck into the talk of the town? If you’re an in-plant with wide-format printing equipment, you wrap it in colorful promotional images and send it back onto the streets.
That’s what the staff at The Hershey Company’s in-plant did to an old Isuzu box truck. They used their 54˝ Roland Soljet Pro III XJ solvent ink-jet printer to transform the truck from an embarrassment into a gem.
- People:
- Bob Wamsher
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
