Conference Question: Is Print Dead?
Officials from every State University
of New York campus packed a room
recently to discuss the answer.
Concerns from the session attendees included pricing, quality and turnaround for print when compared to electronic communication methods. Some of the facts that were brought up included the unreliability of e-mail deliveries when compared to direct mail. An average of 21 percent of e-mails reportedly never reach the intended recipient. Print solutions such as targeted variable data printing campaigns were recognized as an effective strategy for customers.
Tom recently ventured out on his own and is now president of TNT Sustainable Business Solutions, a consulting firm that promotes and provides services for creating sustainable business practices, measuring and improving print shop effectiveness, and sustainability marketing. He is currently enrolled in the University of Colorado's Professional Studies program and is working towards earning certification in Sustainability Management.
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