A Remarkable Expansion
"It was a gradual process," Broderick explains. "We kind of transitioned them into that aspect of it. We brought it to their attention by training. We basically gave them a good grace period, but by that time it was, 'That's it; this is what we're doing.'"
The campaign was such a success that Rochester Software Associates awarded the in-plant with multiple awards in an in-plant marketing contest. The department was named the overall winner and the most creative.
- Companies:
- Rochester Software Associates
- Xerox Corp.
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
