A Remarkable Expansion
In a district the size of Frisco, which currently serves more than 49,000 students, Broderick knew it would be essential to make the transition to Web-to-print as seamless as possible. She and her staff developed a district-wide marketing campaign to spread the word about WebCRD.
Broderick began by placing a sticker on every hard copy job submission ticket explaining the change and providing the website. The in-plant hosted open houses and gave away free copy offers. A district-wide email blast contained additional information that the change was coming. Faculty and staff were invited to training sessions over the summer.
- Companies:
- Rochester Software Associates
- Xerox Corp.
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
