A Progressive Operation

Grega and her team then researched variable data software to see what would work best with the shop's Xerox DocuTechs and 2060 color printer. They found the answer in DocuRight software from Firstlogic. Grega says the software was not hard to learn, and before long the shop was doing large variable data jobs, printing post cards and letters with up to 14 different fields of variable data. Sometimes just names and addresses are changed, but other times letters are personalized with policy expiration dates, rates and other bits of information. These targeted mailings are getting a good response, Grega says, which is leading to more business.