In-plants Bring Value to Colleges and Universities
A new white paper sponsored by Océ North America offers in-plants 12 recommendations for success.
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Personalization and Customization. In-plant operators in the college and university environment should be looking for opportunities to help customers improve the quality and effectiveness of printed pieces by offering personalization (one-to-one communications) and customization (e.g., students interested in the engineering program would receive different materials than students interested in fine arts). Brainstorm with clients, present creative solutions to their business problems, and showcase the capabilities your shop offers. Alumni services, athletics and student recruitment are the best places to start this effort.
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Cary Sherburne
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