A New Step For Copy Paper

"The market is requesting brighter and whiter [paper], and in some cases smoother, depending on the applications," notes Stora Enso's Prince, in a statement echoed by nearly all of the paper companies contacted.

Says Ned Spangler, brand manager for Hammermill's imaging papers, "We are seeing very strong growth in color imaging, which typically requires paper with higher brightness levels, smoother surfaces and heavier basis weights."