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Managers that practice insourcing, however, have a different take on the situation.
"We have never felt that drawing attention to us was a negative," insists one in-plant manager, whose company did not want its name used. He feels that this extra attention is actually good for the company.
Naturally, commercial printers may be a bit concerned when in-plants enter into the commercial printing arena—just as they would be with any new competitor.
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- Larry Sutherland
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