A New Source Of Business

Though one university in-plant manager admits to taking in any job that comes his way, most universities worry that if they target the turf of local commercial printers, they will stir up resentment in their communities.

"We have a lot of commercial printers on our advisory board, and I don't think they'd be quite so willing to be supportive of us if we were taking their daily bread away," notes Peter Hoekema, graphics manager at Muskegon Community College, in Muskegon, Mich.