New Strategy at Ole Miss
A new Kodak NexPress 2500 has brought big opportunities to the University of Mississippi, including the ability to personalize recruitment materials.
“The generic bulk mail, ‘dear student’ mailer is not...drawing the right kind of response rate,” Seaman says, noting that personalized mailers provide a significant response rate increase as well as the ability to target specific students. “You can pick and choose the type of student that you want to attract.”
- Companies:
- Eastman Kodak Co.
- EFI
- Xerox Corp.
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