New Strategy at Ole Miss

One of the areas Seaman feels the new press will help with right away is to produce personalized materials used to recruit new students to the university, a process that has become very competitive in recent years. Seaman reports that the average student response rate to a generic mass mailing is about 1.5 to 2 percent, while the response to a 1-1 marking campaign can be between 8 and 12 percent.