New Strategy at Ole Miss

Seaman sees the new digital press stealing some of the shorter-run work—fewer than 2,500 pieces—away from the in-plant’s arsenal of six offset presses, providing faster turnaround times and bringing down costs.

“Time-wise, everyone wants the drive-through window, so it’s going to help us expedite jobs,” Seaman contends. “But more than anything else, the NexPress is going to help push the shop into personalized marketing and one-to-one variable data printing. That is the reason we went down this road.”