New Strategy at Ole Miss

To help cushion the bottom line, the shop insources work from other state departments, universities and colleges, and from the outside sector. Since there are no other four-color printers or bulk mail processers in Oxford, Miss., there is no conflict.

“We are kind of an oasis since we are 60 miles from any really big town,” Seaman points out. “We are uniquely positioned in that we don’t have a print shop on every corner and we are not in a metropolitan area where we have a lot of competition. But we also don’t want to sit back, high on the hog, and say ‘we don’t have to be competitive,’ because we have to be.”