New Strategy at Ole Miss
A new Kodak NexPress 2500 has brought big opportunities to the University of Mississippi, including the ability to personalize recruitment materials.
Great Marketing Potential
The university’s alumni and fund-raising groups are also very interested in the marketing potential the press provides, Seaman maintains. The ability to produce more personalized alumni donation materials including appropriate images and specially tailored text should help pad the school’s coffers. Fittingly, the first VDP project scheduled for the NexPress was for the university’s alumni group.
- Companies:
- Eastman Kodak Co.
- EFI
- Xerox Corp.
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