A New Generation Of Color

"The challenge is to get the color to match on the early run and the press run," she says. "But, if the stock is unusual or if the print is mostly solid, it didn't reproduce well digitally."

In the past, Bloodworth says, the in-plant had to experiment with different stocks to see which ran best. For example, after much trial and error, it was discovered that Mohawk produces a better cover than other similar-type stocks.