A New Generation Of Color

"Industry marketing data claims personalized material gets a higher response rate," she says. "The in-plant wants to explore this to see if it can add value to the work it is already doing, and, ultimately, lower the bank's cost of marketing those materials."

Bloodworth concludes that she's "very excited" about the NexPress, which should open up lots of variable data and digital color opportunities—such as the publicity folder produced during the first run.