A New Dimension at Missouri State University
One of the first steps in swaying MSU administration on the benefits of a digital color press was bringing in a selection of customers for a focus group session. Representatives from Kodak visited the university to discuss the digital press and distribute samples of work produced by the 2500. These samples were the most influential part of the presentation, McCarty says, because they were produced by other universities and provided something tangible for his customers to relate to.
- Companies:
- Eastman Kodak
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
