Turning Savings Inside Out

We became a print provider to our old customers in a new way. They now had a virtual in-plant. We took our engrained in-plant cost savings philosophy to the outside and gained tremendous success. The clients appreciated our suggestions and customer service. They rewarded us with a loyalty that extended over many years. Simultaneously, we explored and nurtured new internal clients with needs not being met satisfactorily by outside providers. This started to replenish our depleted in-house customer base and give us balance. This should have supplied a happy ending and an article with a shorter word count, but it just didn’t happen.