New Study Analyzes In-plant Market
A major survey of in-plants by research firm InfoTrends reveals a continuing shift from offset to digital printing, with digital color growing quickly.
According to the data, in-plants’ value of shipments will increase by an estimated compound annual growth rate (CAGR) of 0.24 percent from 2007 to 2012. Asked where they expect to see the highest amount of growth, in-plants listed the following areas: Web-to-print, VDP, variable data campaign management, marketing campaign management, interactive marketing and digital asset/content management.
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