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Armed with nothing more than a Multilith 1250 duplicator, a photo processor, composing equipment and some light bindery gear, Gennusa went to work.
To bolster the burgeoning operation, Gennusa often let the annual budget do the talking. Instead of hiding under a light table when it came time to produce the shop's annual budget, nearly every year he tried to add a new piece of equipment or a new employee. To justify these expenditures, Gennusa says he always tried to include data to show that the shop's volume had grown or what needed to be done to keep pace with technology.
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