A Lifelong Obsession

"The company kept growing, therefore the printing needs kept growing, and I simply kept justifying equipment and personnel to keep up," he explains. "If I did my homework and I put together everything properly, I'm usually successful in getting what I need."

Not only was Tonoff expanding the in-plant, he had started his own printing business to keep his evenings and weekends busy. It was so successful that in 1993 he had to make a decision: quit Blue Shield or close his shop.